To Retrieve URL path in STATIC BLOCK

To get SKIN URL

{{skin url='images/sampleimage.jpg'}}

To get Media URL

{{media url='/sampleimage.jpg'}}

To get Store URL

{{store url='mypage.html'}}

To get Base URL

{{base url='yourstore/mypage.html'}}

To Retrieve URL path in PHTML

Note: In editing PHTML don’t forget to enclode the following code with PHP tag

Not secure Skin URL

getSkinUrl('images/sampleimage.jpg')

Secure Skin URL

getSkinUrl('images/sampleimage.gif', array('_secure'=>true))

Get Current URL

$current_url = Mage::helper('core/url')->getCurrentUrl();

Get Home URL

$home_url = Mage::helper('core/url')->getHomeUrl();