To Retrieve URL path in STATIC BLOCK
To get SKIN URL
{{skin url='images/sampleimage.jpg'}}
To get Media URL
{{media url='/sampleimage.jpg'}}
To get Store URL
{{store url='mypage.html'}}
To get Base URL
{{base url='yourstore/mypage.html'}}
To Retrieve URL path in PHTML
Note: In editing PHTML don’t forget to enclode the following code with PHP tag
Not secure Skin URL
getSkinUrl('images/sampleimage.jpg')
Secure Skin URL
getSkinUrl('images/sampleimage.gif', array('_secure'=>true))
Get Current URL
$current_url = Mage::helper('core/url')->getCurrentUrl();
Get Home URL
$home_url = Mage::helper('core/url')->getHomeUrl();